Lily Aldridge Introduces Victoria’s Secret’s Newest Bras

Lily Aldridge, a seasoned model with Victoria’s Secret since 2009, is back to showcase the brand’s latest additions to the Body by Victoria collection. In an exclusive interview with PEOPLE, Aldridge, self-proclaimed bra aficionado, discusses the comfort-focused features of the new Invisible Lift Demi Bra and Invisible Lift Minimizer Bra.

“I’m an aficionado, you could say,” Aldridge, 38, laughs. “I know all about them.”

The campaign, featuring Aldridge alongside other Victoria’s Secret favorites, was shot in the picturesque backdrop of Mexico, adding a dreamy touch to the unveiling of the new bras.

Aldridge’s loyalty to Body by Victoria is unwavering, emphasizing the timeless appeal of the brand’s classics. She particularly praises the new unlined options, providing the same support without the padding, resulting in a more flattering and comfortable experience.

“It’s all about experimenting and having fun, finding the bra that’s right for you,” she advises, debunking the myth that bras have to be uncomfortable. “Now, that Body by Victoria has the unlined options, I think it’s so great because I find them more comfortable and wearable all day.”

While Aldridge remains dedicated to Victoria’s Secret undergarments, her fashion style takes a different route, constantly evolving. She shares, “My style is always changing and ever-evolving, and I feel like style is so fun.” Aldridge leans towards timeless pieces, reserving her experimentation for accessories.

In reflecting on her hiatus from the brand a few years ago, Aldridge expresses her love for the camaraderie with fellow models. “It’s been such a wonderful journey. I just love being a part of the team and that camaraderie.”

As Lily Aldridge continues to embrace comfort and style, Victoria’s Secret enthusiasts can look forward to experiencing the new era of Body by Victoria with the Invisible Lift Demi Bra and Invisible Lift Minimizer Bra.

Lily Aldridge, a seasoned model with Victoria’s Secret since 2009, is back to showcase the brand’s latest additions to the Body by Victoria collection. In an exclusive interview with PEOPLE, Aldridge, self-proclaimed bra aficionado, discusses the comfort-focused features of the new Invisible Lift Demi Bra and Invisible Lift Minimizer Bra. “I’m an aficionado, you could…