Usher’s Victory: Winning the Bidding War Against Justin Timberlake for Justin Bieber
At the pinnacle of his career after the success of “Confessions,” Usher found himself in a heated bidding war with Justin Timberlake over signing the then-unknown Justin Bieber to their joint record label, Raymond Braun Media Group, in 2008.
“When you are at the top of your game, some of the greatest things will be presented to you, and it was, I think, right after [my album] Confessions that I was introduced to Justin Bieber and Scooter Braun,” reveals Usher.
Detailing their prior collaboration with Scooter Braun during his days as a local promoter under Jermaine Dupri, Usher presented an irresistible offer, forging a friendship that eventually evolved into a long-lasting partnership.
Usher recalls the bidding war, stating, “It was a bit of a bidding war between me and Justin Timberlake.” Usher emphasizes his commitment, saying, “I’m going to give you my passion, and I’m going to give you every bit of what I have to offer.”
The decision to sign Bieber was not only strategic but personal for Usher. He explains, “There can only be one Justin. So if you want to go with Justin, that’s Justin and Justin. Me, it’s only one Justin.” This sentiment created a unique bond and support for Bieber as he navigated his path in the industry.
Usher’s belief in Scooter Braun’s potential as a manager played a pivotal role in sealing the deal. Usher persuaded Braun, saying, “I think that you can do this. I believe in you, and if we can have a partnership, I’ll give you every bit of wisdom that I have and grow you and support you in whatever you’re trying to accomplish as a businessman.”
Reflecting on his and Timberlake’s careers, Usher acknowledges their uniqueness and mutual admiration for each other’s producers. Despite attempts to collaborate, Usher emphasizes, “I’m in competition with no one other than myself.”
Addressing recent rumors about Justin Bieber not joining him on stage for the 2024 Super Bowl halftime show, Usher clarifies, “No love lost or anything like that,” and assures that they will collaborate in the future.
In an exclusive interview with The Breakfast Club, Usher reveals, “He’s gonna play the Super Bowl. I’ll go ahead and give you that — in the future.” Despite the challenges, Usher remains optimistic about Bieber’s future Super Bowl performance.
In summary, Usher’s triumph over Timberlake in the bidding war for Justin Bieber showcases not only strategic acumen but a genuine belief in the potential of a rising star. As Usher continues to evolve in his career, he looks forward to collaborating with Bieber in the future, undeterred by comparisons and driven by a commitment to surpass his own records and expectations.
At the pinnacle of his career after the success of “Confessions,” Usher found himself in a heated bidding war with Justin Timberlake over signing the then-unknown Justin Bieber to their joint record label, Raymond Braun Media Group, in 2008. “When you are at the top of your game, some of the greatest things will be…